The Challenge
The rise of AI created a massive shift in the copywriting world.
Kathy, a seasoned copywriter, saw:
- Clients experimenting with tools like ChatGPT
- A growing expectation for faster turnaround
- Pressure on traditional one-to-one service models
She needed to:
- Adapt her business to the new landscape
- Protect the value of her expertise
- Find a way to serve more clients without burning out
Most importantly, she didn’t want to disappear into a sea of generic AI content.
The Solution
Kathy used Pickaxe to create Copywriter in Your Pocket—a suite of AI tools built on her own frameworks and expertise.
With Pickaxe, she was able to:
- Capture her proven copy systems in guided workflows
- Build tools specifically for coaches and course creators
- Package her knowledge as a standalone product, not just a service
Instead of sending clients off to generic AI tools, she gives them access to:
- Structured copy prompts tailored to their niche
- Templates infused with her strategy and best practices
- A consistent, branded experience under Your Web Toolkit
The Results
The shift has been powerful:
- Kathy generated tens of thousands of dollars in revenue in the first year from her Pickaxe-powered products
- Clients now have 24/7 access to her expertise, without needing to book time on her calendar
- She’s built a scalable product ecosystem instead of relying on hourly or project-based work
Her tools:
- Help clients move faster on launches and campaigns
- Maintain a higher level of copy quality than generic AI outputs
- Reinforce her positioning as an expert, not just a service provider
Why It Works
Kathy’s edge is her proven copywriting process.
Pickaxe gave her a way to:
- Turn that process into interactive tools
- Maintain control over how AI is used in her ecosystem
- Build branded products that clients can rely on long term
Instead of being replaced by AI, she augmented her business with it.
The Takeaway
Kathy’s story is a blueprint for service providers navigating the AI era.
If you have:
- A repeatable framework
- A specific audience you understand deeply
You can use Pickaxe to turn that into white-labeled tools and digital products—just like Kathy did with Copywriter in Your Pocket.