Powering Real Estate Marketing Workflows with Pickaxe

Chris Scott

Co-founder of The Paperless Agent

"If Pickaxe were to vanish today, the first thing that would break obviously is the part of our product where we've got lots of real estate agents and brokers using some of the tools."

Use Case:Powering real estate marketing workflows for agents.

The Challenge

Real estate agents often struggle to:

Create high-quality, consistent marketing content
Stand out with personalized newsletters and campaigns
Maintain momentum when workloads get hectic

Most marketing systems available to them are either:

Too generic, producing bland, cookie-cutter materials
Too complex, requiring more time and tech skills than agents have

The Paperless Agent wanted to give real estate professionals tools that were:

Powerful but easy to use
Personalized to each agent and their brand
Scalable across many users

The Solution

Using Pickaxe, the team behind The Paperless Agent built AI-powered tools that:

Guide agents through creating personalized newsletters
Support content creation for listings, marketing campaigns, and more
Help agents maintain a consistent, professional presence with far less effort

These tools are tightly integrated into their content and marketing systems, making Pickaxe a core part of their product infrastructure.

The Results

The impact has been substantial:

Agents can now create high-quality, branded content in minutes
Marketing workflows that used to feel overwhelming are now manageable
The tools help agents stay in regular contact with their sphere of influence

As Chris puts it, if Pickaxe suddenly disappeared, the first thing to break in their business would be the content and marketing systems that depend on it.

Why It Works

The Paperless Agent understands the realities of real estate work:

Agents are busy
Consistency is hard
Differentiation is crucial

Pickaxe provides the backbone for tools that:

Ask the right questions
Generate custom content based on agent inputs
Keep everything on-brand and professional

This combination of domain expertise + Pickaxe infrastructure helps The Paperless Agent deliver real, tangible value to users.

The Takeaway

For software and service providers in real estate and beyond, The Paperless Agent’s story shows how Pickaxe can:

Power critical parts of your product
Make AI features more reliable and maintainable
Deliver personalized experiences at scale