The Challenge
Professional speakers often spend up to 40 hours a week researching stages, conferences, and events where they can speak.
Aidan had lived this reality firsthand. He understood how painful and time-consuming it was to:
- Manually search for events
- Qualify which ones were actually relevant
- Track all the details needed for outreach
He knew there had to be a better way—but he wasn’t a developer.
Traditional software development felt:
- Too slow
- Too expensive
- Too disconnected from his deep, niche expertise
He needed a platform that allowed him to bake his industry knowledge into a scalable tool without writing code.
The Solution
Aidan turned to Pickaxe and built AI Stagefinder, his flagship product.
Using Pickaxe, he was able to:
- Build a tool that finds relevant speaking opportunities based on a user’s niche
- Qualify events using criteria only an insider would know
- Generate tailored outreach messaging to event organizers
Over just a few months, he built 50+ external-facing tools, including:
- AI Stagefinder for speakers
- A knowledge-based chatbot to support clients
- Additional workflow and marketing tools tailored to his audience
He combined:
- ChatGPT for brainstorming and prompt drafting
- Pickaxe for implementation, iteration, and delivery
Using screenshots and real use cases, Aidan refined his prompts and tools quickly, ensuring they delivered genuine value.
The Results
The transformation has been dramatic:
- Speakers can now find 10–15 qualified events in about 2 minutes using AI Stagefinder
- A process that once took an entire week is now compressed into a few guided interactions
- Aidan has turned his niche expertise into productized tools that can be sold at scale
What used to be custom, one-to-one consulting is now:
- Systematized
- Repeatable
- Accessible to many more people
Why It Works
Aidan’s advantage is his deep understanding of the speaking industry.
Pickaxe allowed him to:
- Capture that expertise in a structured, interactive way
- Launch tools quickly without developers
- Iterate based on real user feedback
Instead of building yet another generic AI tool, he built something laser-targeted to a real, painful problem—and Pickaxe made the build process fast and flexible.
The Takeaway
Aidan proves that you don’t need to write code to build high-value, revenue-generating AI tools.
If you have:
- A niche you understand deeply
- A repeatable process you walk clients through
You can turn that into a scalable product with Pickaxe—just like Aidan did with AI Stagefinder.