The Challenge
As CEO of both a communications agency and an AI startup, Anders faced a unique challenge: how to leverage AI across two distinct businesses while maintaining a unified vision of making AI accessible to everyone.
He needed a single platform that could:
- Power both ventures on the same infrastructure
- Integrate seamlessly with tools like MemberPress
- Serve SMBs, enterprises, and agency clients simultaneously
At Louder, his communications agency, the priority was delivering high-quality content efficiently for a wide range of clients. At Nordisk AI, his mission was to build a platform that made AI easy and accessible.
Both required a flexible, creator-focused solution that didn’t demand heavy engineering resources.
The Solution
Anders chose Pickaxe as the foundation for both businesses.
At Nordisk AI, he built www.nordisk.ai as a comprehensive AI platform featuring:
- Workflow automation tools
- Educational content and courses
- AI news and resources
- Custom enterprise solutions
At Louder, he uses Pickaxe to quickly produce client content—everything from images to full-length articles—while showcasing what’s possible with Nordisk AI.
This dual setup creates a powerful feedback loop:
- Test at Louder: New tools and workflows are tested in a real agency environment.
- Productize at Nordisk AI: Successful approaches are turned into scalable solutions for platform users and enterprise clients.
The Results
The impact has been significant across both ventures:
- 75 registered users on Nordisk AI
- 2 enterprise clients actively implementing custom solutions
- 300,000–350,000 SEK in revenue generated from AI-created content at Louder
Beyond the numbers, Anders reports huge time savings on content creation. What once required multiple tools and manual effort is now streamlined through Pickaxe.
Operationally, both companies have seen:
- Improved on-time delivery
- Stronger cross-team collaboration
- Centralized workflows that reduce manual handoffs
This has allowed Anders and his teams to move faster, experiment more, and deliver consistent value.
Why It Works
By building both Nordisk AI and Louder on Pickaxe, Anders has created a virtuous cycle:
- Louder validates what works in real client engagements.
- Nordisk AI turns those learnings into scalable AI products.
- Both businesses reinforce each other’s value and credibility.
Pickaxe acts as the backbone of this ecosystem—flexible enough for experimentation, yet powerful enough for production-grade tools.
The Takeaway
Using Pickaxe, Anders has turned a complex vision—running a platform company and an agency on shared AI infrastructure—into a practical, revenue-generating reality.
His story shows how creators, founders, and agencies can:
- Start quickly without engineering resources
- Prove value with real clients
- Scale into full AI platforms over time
If you’re looking for a creator-friendly way to build your AI-powered business, Pickaxe gives you the tools to do it on your own terms.