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Launching Community-Facing AI Tools with Pickaxe

Peggy McCartha
Peggy McCartha
Founder of Global Business Plaza
"With Pickaxe, it was like instant. It was to get good answers, train it so that it's speaking in your voice and with your knowledge."
Use Case:Delivering branded AI guidance to entrepreneurs.

The Challenge

Peggy leads a community of entrepreneurs and creatives who need support in:

  • Growing their businesses
  • Making better decisions
  • Showing up consistently for their audience

She had tried other AI bot platforms in the past, but most of them:

  • Felt too generic
  • Struggled to capture personality and voice
  • Produced responses that didn’t fully reflect her expertise or values

Her community didn’t just need any AI—they needed tools that felt like an extension of the way she teaches and supports them.

The Solution

With Pickaxe, Peggy was finally able to build AI tools that:

  • Captured her tone, style, and perspective
  • Delivered accurate, reliable information
  • Fit seamlessly into the experience she wanted for her members

She created AI-powered tools inside Global Business Plaza that:

  • Help entrepreneurs and creatives think through their next steps
  • Simplify complex decisions
  • Provide guidance in a way that feels like Peggy is right there with them

Pickaxe’s flexibility allowed her to fine-tune prompts and guardrails until the tools felt truly aligned with her brand.

The Results

For Peggy and her community, the shift was immediate.

Her members now have access to AI tools that:

  • Feel personal and trustworthy, not cold or robotic
  • Reflect her real-world experience
  • Support them in a "simple, quick, easy" way

These tools have become a meaningful part of the value Global Business Plaza offers.

Why It Works

Peggy’s strength is her ability to connect with entrepreneurs and creatives on a human level.

Pickaxe enables her to:

  • Scale that connection through AI
  • Ensure that her tools feel aligned with her vision
  • Deliver real, practical help—not just novelty

Instead of forcing her into a rigid bot template, Pickaxe gave her enough creative control to make AI tools that feel uniquely hers.

The Takeaway

Peggy’s experience shows that for community leaders and educators, the right AI platform should:

  • Amplify your voice, not replace it
  • Fit naturally into how you already support people
  • Give you control over quality and tone

With Pickaxe, she’s turned AI into a natural extension of her community—one that helps members feel guided and supported every step of the way.

Ready to Build Your Success Story?

Join Peggy McCartha and thousands of others building powerful AI tools with Pickaxe.