A field guide to how we look, how we sound, and why there’s a gnome holding a pickaxe.
Explore the guide
A teacher knows when a student is stuck. A coach knows which question to ask next. That kind of judgment is the starting point for an agent built on Pickaxe.
We make tools for turning what you know into something other people can use. Build an AI agent, give it your instructions, and share or sell it through a portal with your name on it.
That’s why our name is a tool. The person holding it gets to decide what to make.
One swing and you know it’s us. Use the full Pickaxe logo for a first introduction. The symbol can stand alone once our name is in view.
Give the logo breathing room. Keep its proportions intact and choose the version with the clearest contrast.
Gold is the first color we reach for. Plum gives it weight. Blue and Chalk bring a little air to the edges of the palette.
#FFD470For the moment you want people to notice.
#342832For headlines, type, and a solid dark ground.
#228DD7For a cool accent alongside our warm gold.
#F6F8FAFor quiet surfaces that give the work room.
Hoss Sharp gives our headlines their cut edges. FF Real Head Pro carries the explanation underneath, from a button label to a page of instructions.
Dig a little deeper.
Our gnomes give invisible software a pair of hands. They write, build, pass messages, and occasionally put a pickaxe straight through the page.
A desk, a pencil, a page. Start with objects you can name and a task you can see.
Write like the person at the next workbench: curious about what someone is making and ready with one useful suggestion.
Say what the tool does. A real task is easier to picture than a big promise.
“Turn your course notes into a tutor your students can ask for help.”
Make the next step small enough that someone can try it right now.
“Upload one lesson. Then ask your agent a question students often ask you.”
Let the red hats carry the joke. When someone needs help, keep the words plain.
“Your file didn’t upload. Choose it again to retry.”
The light and dark logos, our symbol, and the web palette in one ZIP.